Slides that are not templates
You'll finish with: A deck you would present to a client.
Every deck starts generic. Here's how to push past it.
Why the first draft looks like a template
You asked for "a deck about X", so you got the average of every deck about X. The fix isn't a longer prompt — it's telling it the one thing that makes yours different.
Same deck, different brief
Generic brief
"A deck about our services"
Title, three bullet slides, a thank-you slide. Fine. Forgettable.
Real brief
"12 min, to a sceptical owner who's been burned before"
Opens with the objection, proof before pitch, one ask at the end.
Four things to always say
- Who's in the room and what they already think
- How long you have — it sets the slide count
- The one thing they should remember
- What happens next — the ask
Do this now
- Take a deck you've already given. Rebuild it with those four things stated.
- Compare against the original.
- Cut every slide that isn't carrying the one thing.
How to know it worked
You can say what each slide is for in one sentence. Any slide you can't is decoration — cut it.
If every slide says roughly the same thing in slightly different words, the four things above are missing from your brief. Asking again for something "less generic" will not fix it — a vague brief produces the average deck no matter how many times you re-run it.
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